On Friday, January 24, Target announced it would scale back or end programs that promote diversity and cease participation in outside surveys, such as the Human Rights Campaign’s annual Corporate Equality Index. The trend has been widely viewed as a response to right-wing attacks on DEI initiatives.

Twin Cities Pride, a Minnesota-based LGBTQ+ organization, is excluding Target from its annual parade after the retailer rolled back its DEI programs. NBC News’ Joe Fryer spoke with Twin Cities Pride executive director Andi Otto about the decision to kick out the long-time sponsor.

Several Twin Cities leaders and organizations are reacting to Target's announcement to end its DEI efforts, with one group even parting ways with the retailer.

Target's announced rollback of some of its diversity, equity and inclusion (DEI) initiatives is drawing backlash locally. State of play: Target said in a fact sheet that it would conclude its "three-year diversity,

On Sunday, organizers with Twin Cities Pride called on the LGBTQ community to help raise funds for the event, adding that Target's absence will eliminate $50,000 in funding the event normally receives.

Organizers of Twin Cities Pride and Black Entrepreneurs Day said they were canceling sponsorship deals with Target after the retailer said it would scale back diversity initiatives.

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