In short, being a brand known for a particular benefit enables growth opportunities beyond the product's original focus. A brand extension uses the brand ... it might not be around today. ("Marketing ...

David Schey, EVP Data Intelligence at marketing technology company Zeta Global, says their research finds that the psychographics of a consumer will determine what brand extensions they will purchase.

It seems that everywhere we look these days we see brand extensions. Jim Beam's name is now on barbecue ... MarketingProfs is the largest marketing community in the world, and we are here to help you ...

The event has proven to be ideal for Budweiser and other brands to launch new offerings, writes Patricia Manos with Curion.