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Xfinity ending title sponsorship of NASCAR second-tier series
NASCAR‘s second-tier series has been known as the Xfinity Series. But that is coming to an end in 2026. Comcast’s Xfinity ...
Sportsnaut on MSN5mon
NASCAR TV executive explains why later start times are unlikely to change
Brian Herbst, NASCAR’s Senior Vice President of Broadcasting & Innovation, spoke to Jon Lewis of Sports Media Watch to ...
Forbes10mon
NASCAR Confirms Xfinity Series Moving To CW Earlier Than Planned
“We have incredible media partners who collaborate at an exceptional level to showcase the excitement of live NASCAR racing,” said Brian Herbst, NASCAR SVP, media and productions. “We’re ...
Awful Announcing2y
NASCAR teams may look for a bigger piece of the revenue pie in next media deal
But that doesn’t mean NASCAR is completely turning away streaming, as SVP of Media and Productions Brian Herbst said last year that streaming would “play a larger role.” If teams get more ...