In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

The concept of the flywheel in this context is simple: It's essentially a virtuous cycle, wherein the more customer touchpoints that you create ... across all stages of the customer decision journey ...

Understanding the customer journey is essential for businesses ... with customer interactions now spanning multiple channels and touchpoints. Customers navigate a complex path, engaging with ...

Customer journey mapping (CJM) is widely used in retail to analyze and plan touch points before, during and after purchase. It provides a detailed view of the customer’s shopping process, helping ...

The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity to make a purchase, as opposed to just 20% for newcomers. What’s more, data ...

Prioritizing customer satisfaction and keeping the Lifecycle Clock running smoothly is key to thriving in an increasingly ...

It helps businesses understand and improve the different touchpoints and interactions customers have during their buying ...

Brands should map out these emotional touch points across the entire customer journey and use a combination of qualitative and quantitative methods to track customer sentiment: To effectively manage ...

JICMail, the joint industry currency for ad mail launched a new report that highlights the ‘super touchpoint’ powers of ...