In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff. Known as "the father of advertising," Ogilvy made sure ...
By defying the rule of Chekhov's gun, you can gain the audience's attention and simultaneously create hype around the ad: Why does the man have an eye patch? This sort of clever subtlety is why David ...
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