In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff. Known as "the father of advertising," Ogilvy made sure ...
The marketer in question is, of course, David Ogilvy. He was given the ... American Express, and Shell, Ogilvy soon became one of the most prominent figures in the world of advertising. Ogilvy on his ...
The ARF David Ogilvy Awards honour extraordinary and/or creative uses of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning ...