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Inside the 1992 Pepsi competition which cost the drink company $32bn when 800,000 people won top prize instead of just two
Pepsi ran a contest in the Philippines called 'Number Fever'. It ended up killing five people, including a five-year-old girl fatally wounded by a hurled grenade The idea behind it was simple ...
Business Insider India6y
People are drinking less Pepsi and Coke than ever - and it reveals the power of the 'biggest marketing trick of the century'
Overall, the carbonated-soft-drink category declined ... have managed to convince people that buying water is a healthier choice than sugary soda. But, Jewell wrote, the comparison is a case ...
NBC News27d
Pepsi sued by federal regulators for giving Walmart preferential soft-drink pricing
Walmart is the unnamed retailer, people familiar with the matter told CNBC. The FTC alleges Pepsi violated the Robinson-Patman Act, which bars sellers from giving competing buyers different prices for ...