Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional ...

Learn how generative AI, user-generated content, AR/VR, and emerging platforms l are transforming social media.

For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...

To find quality renters, set competitive prices, market across multiple platforms and create a satisfactory tenant experience ...

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

Many supermarkets currently rely on brand-centric advertising, showcasing their corporate identity rather than highlighting specific products. It is common to see ads for major retailers such as Tesco ...

Startups have many expenses. Here are five strategies to advertise a startup without straining limited financial resources.

Today social media apps like WhatsApp and Instagram, among others, have become an important part of our lifestyle. But in ...

Advertising on social media platforms such as Facebook and Instagram is a common marketing strategy for many businesses.

Commerce is increasingly everywhere. Retail media is expanding, reaching $154.8bn in advertising spend globally in 2024 with ...

To guard against the erosion of trust, report warns that authenticity will become more than just a marketing buzzword.