Learn all about her and see her response to the accusations. Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old ...

Primark's sleepwear range has impressed Djerf Avenue fans who love the fruit-themed dressing gowns and sleep essentials ...

Djerf Avenue. In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely sorry” to anyone she has “hurt or let down” after the tabloid, Aftonbladet, reported employees at her ...

Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

Matilda Djerf/Insatgram Djerf poses for a selfie. A rep for Djerf Avenue did not respond to PEOPLE's request for comment. However, Djerf and Pernilla Bonny, a spokesperson for the company, have now ...