Matilda Djerf ... minimalist and chic fashion, and bouncy blonde hair, the style of which—the butterfly cut—she’s credited with popularizing. In 2019, Djerf founded her fashion line Djerf ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely sorry” to anyone she has “hurt or let down” after the tabloid, Aftonbladet, reported employees at her company had ...

Matilda Djerf, a Swedish influencer and co-founder of the popular fashion brand Djerf Avenue, has responded to accusations that she created a climate of “psychological terror” in her workplace. Djerf, ...