Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

Matilda Djerf launched her namesake fashion ... ingredients and packaging to create her go-to styles, starting with a gel for slicking back her hair and a styling mist for blowouts.

Swedish social media influencer and fashion brand founder Matilda Djerf has responded ... Known for her bouncy, blow-out hair, glassy skin and polished style, Djerf has totted up over three ...

"I wasn't ready," Matilda Djerf wrote in a post on Instagram, days after a report in Swedish news outlet Aftonbladet sparked a backlash against the brand. In the message, the 27-year-old said the ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely ... Known for her “clean girl” aesthetic looks and bouncy hair, Djerf recently had a prominent campaign with model ...

In an Instagram post on Tuesday, Matilda ... Djerf was featured on Forbes’ “30 under 30” list along with her boyfriend Rasmus Johansson, who co-founded the clothing label with her in 2019. Known for ...