Matilda Djerf has apologized ... and bouncy blonde hair, the style of which—the butterfly cut—she’s credited with popularizing. In 2019, Djerf founded her fashion line Djerf Avenue along ...

Matilda Djerf, a Swedish influencer and co-founder of the popular fashion brand Djerf Avenue, has responded to accusations that she created a climate of “psychological terror” in her workplace. Djerf, ...

"I wasn't ready," Matilda Djerf wrote in a post on Instagram, days after a report in Swedish news outlet Aftonbladet sparked a backlash against the brand. In the message, the 27-year-old said the ...

Influencer Matilda Djerf is addressing claims of misconduct at her namesake fashion and lifestyle company. In a report published by the Swedish publication Aftonbladet, the Swedish designer and Forbes ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely sorry” to anyone she has “hurt or let down” after the tabloid, Aftonbladet, reported employees at her company had ...