Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

Matilda Djerf launched her namesake fashion line, Djerf Avenue, in 2019. But she's been dreaming up hair products since she was a kid, raiding bathroom cabinets to scan product labels. So when it ...

Have you ever social media-stalked someone and admired how healthy their hair looks? (Matilda Djerf *cough cough*) Whether it ...

Covering nails, hair, and skin, pearls have officially ... A modern classic. Or, as influencer Matilda Djerf likes, a disorganised spray of nano-pearls around the inner, outer, and lower eye.