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Does It Matter that McDonald's Has New Packaging? Let's Do the MathChange No. 2: McDonald's announced it's changing the packaging for McFlurry desserts by getting rid of plastic cup lids, and replacing them with "a more environmentally friendly four-flap cup." ...
Overall, around 94 per cent of McDonald’s packaging is now made of paper and cardboard, of which 99.4 per cent is from certified or recycled sources. Eliminating the plastic liner from hot ...
In a bid to simplify and modernise its packaging, Pearlfisher opted to highlight the fast food chain’s well-known menu using graphic illustrations McDonald’s has teamed up with independent design ...
The campaign by Nord DDB sees McDonald’s acknowledge its instantly recognisable packaging as being one of the biggest contributors to littering in cities Takeaway packaging is the third largest source ...
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
The new packaging does away with the need for the lid, McDonald's says, estimating that the change will save more than 1,200 tonnes of plastic a year in Europe. The European Union is implementing ...
The McDonald’s Kiwiburger has returned for its second summer promotion, leaving a two-year-long, unnoticed mistake on the ...
In addition to those found on the McDonald?s Happy Meal packaging, there are 1 billion, AR-enabled ?BirdCodes? in the wild on many other brands' products,? said Caspar Thykier, co-founder and CEO of ...
As European legislators prioritise plastic reusable packaging, there’s a battle for recognition of single-use paper alternatives Growing consumer pressure and government legislation mean finding ...
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