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NBCUniversal Wraps Upfront Sales Process, Reporting "Modest Growth" Driven By Sports, Peacock & Digital
NBCU’s sports ad troops achieved the highest level of upfront commitments ever, paced by double-digit year-over-year growth in Sports Digital. Hispanic sports ad spending, with Telemundo as the ...
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NBCUniversal Leans Into AI In Upfront Ad Sales Push
The fourth annual event is a lead-up to the main NBCU upfront, which this year will be May 13 at Radio City Music Hall. The AI offering analyzes large swaths of programming and digital content ...
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Amazon’s Aggressive Upfront Move Will Crowd Fox, Telemundo
Fox Corp. traditionally holds an upfront presentation late Monday afternoon, while NBCUniversal’s Spanish-language Telemundo network has for the past several years held a Monday-night event and ...