Houstonians get ready for two days of bull riding action at Toyota Center this weekend when Professional Bull Riders’ (PBR) Unleash the Beast thunders into town this weekend, January 17-18.

John Crimber at a bull riding in Las Vegas / Nathan Meyer for Rodeo on SI At just 19 years old, John Crimber set a precedent for what the future of bull riding would look like in the years to come.

Sean Gleason, chief executive and commissioner of the league, joined over 20 years ago, after overseeing the development of a bull-riding computer game in a previous job. He believes embracing ...