Denim Revival’s client list stretches beyond Tinsel Town. Customers from Florida, New York, London and Sweden send in jeans ...

Elena Bonvicini didn't set out to start a multimillion-dollar denim brand worn ... her mother for a sewing machine so she ...

but as sewing tech has improved they are now largely ... But if you want a pair of “pure” denim jeans that are un-shrunk and not distressed, in a single block color, look for unsanforized ...

After the sewing, the jeans are put through a relatively new ... a process that softens the denim, both play a part in the final look and feel of the denim. The brand uses ozone-wash machinery.