When Tiger Woods is your founder, as is the case with the apparel line Sun Day Red, you’ve already got a pretty good pitchman for your product. Still, the intent when Woods helped launch the line last year was always to have a tour staff showcasing the line,

PGA Tour rookie Karl Vilips on Tuesday was named the first brand ambassador for Sun Day Red, the clothing line launched by Tiger Woods. Like Woods, Vilips traversed the path from child star to success at Stanford.

Amidst challenging family circumstances, Tiger Woods's Sun Day Red sparkes interest among fans with a cryptic post on its social media handle.