Some brands might have been happy to have the requisite signage next to the track. TAG Heuer, on the other hand, decided to rededicate itself to the most emblematic of racing watches: the chronograph.

Rumours had been rumbling throughout the summer of 2024. Could Rolex really be relinquishing its grip on Formula 1? If so, could TAG Heuer, backed by its parent company LVMH, swoop in and wrestle away ...

They've recently made a comeback, too, having been announced as the official timekeeper for the new Formula 1 season. As part ...

While TAG Heuer may not cater to the most devoted watch aficionados, it has firmly established itself as a popular entry point for men seeking luxury. Owned by LVMH since 1999, it’s one of many luxury ...

TAG Heuer launched new motorsport-inspired watches during the LVMH Watch Week event. The post TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week appeared first on The ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

TAG Heuer has unveiled a huge collection of new watches as part of LVMH Watch Week. That includes additions to the Carrera and Formula 1 collections.

It may only be January, but it seems likely that the most valuable sponsorship deal in luxury watchmaking this year has already been done. Tag Heuer was confirmed as Formula One’s official timekeeper ...

and you've likely seen its gorgeous watches on drivers such as Max Verstappen, Checo Perez, and even Christian Horner. Now under Liberty Media's ownership, Formula 1 and TAG Heuer step into a new ...

For F1's historic 75th season, TAG Heuer will be the official timekeeper ... Her bylines have appeared in Men’s Journal, PC Mag, Robb Report and many more. And no, she will not apologize for ...

Four masked men stole a man's wallet and Tag Heuer Formula 1 watch during a robbery in Longthorpe Parkway, Peterborough, on January 17.

TAG Heuer has unveiled a huge collection of new watches as part of LVMH Watch Week. That includes additions to the Carrera and Formula 1 collections. This year looks set to be no different.