Tiger Woods made golf news by revealing the launch of his new apparel company Sun Day Red, complete with a tiger logo. The golf legend ... “Today, the Sunday red is more than superstition.

And, he'll hope to be playing the weekend to he'll get a chance to wear his Sunday red ... all of sports. The logo is an interpretation of a tiger, fitting with Eldrick Woods' nickname.

The sports retail giant claims that the Sun Day Red logo created by Woods closely resembles Puma’s signature emblem. Puma is going after Tiger Woods for what the legendary sports brand believes ...