Why did Swedish nicotine pouches become a generation's go-to fix for blasting through long work days and longer nights out?

And it's not chewing tobacco, because there's no tobacco or spitting required. It's called Zyn, a brand of nicotine pouches that have gained popularity, especially among younger demographics.

Zyn products will be allowed to stay on the market after federal health officials Thursday said the popular nicotine pouches can help adult smokers cut back or switch completely. The Food and Drug ...

The U.S. Food and Drug Administration (FDA) recently approved the marketing of 20 Zyn nicotine pouches, marking the first time nicotine pouches have received such authorization. This decision came ...

Zyn has taken the U.S. by storm. The nicotine pouch brand's boom came at an opportune time for parent company Philip Morris International, which faced a yearslong decline in cigarette smoking.

The agency finds Zyn’s benefit as a safer alternative for adult cigarette smokers outweighs its risk to young people.