According to Apple analyst Ming-Chi Kuo, the entire iPhone 17 lineup will feature a 24-megapixel front-facing camera with a six-element lens. The iPhone 14 and 15 feature a 12-megapixel front-facing camera with five plastic lens elements, and the iPhone 16 lineup features the same hardware.

As you can see, the phone’s back looks nothing like any iPhone currently on the market. This is because rumors suggest the rear camera system will sit horizontally, not vertically. This design looks strikingly similar to phones already on the market.

Apple’s iPhone 17 Pro will reportedly feature an all-new camera bar design. This potential redesign comes as smartphone cameras continue to be a key differentiator in the premium phone market, where camera technology represents over 40% of consumer purchasing decisions.