Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

Days after Kanye West’s Yeezy site started selling only one product — a white T-shirt imprinted with a black swastika — the e ...

Shopify said that the brand has violated its terms; meanwhile, a former Yeezy staffer filed a suit claiming West sent ...

The Anti-Defamation League condemned West's antisemitism on Monday, following the promotion to his website: "There’s no ...

Shopify — who hosted the YEEZY site — said that Ye’s online store “did not engage in authentic commerce practices and ...

Ye, who has a history of spewing antisemitic hate speech, ran a Super Bowl commercial promoting Yeezy.com, which was selling ...

Kanye West's YZY brand introduces the Yeezy SLPR, an affordable footwear model priced at $20, following the Yeezy Pods launch. This initiative aims to make high-quality fashion accessible, amidst ...

After the couple caused a scene at the musical awards show, West surprise dropped his new album, “Bully,” and released ...

Kanye West (Ye) is back in the ... release is one of the most accessible Yeezy products to date. It follows in the footsteps of the YZY Pods—sock-like shoes featuring rubber traction pods ...

The rapper’s wife, Bianca Censori, 30, was a walking advertisement for the brand on Sunday night after she made a splash on ...