Brands prioritizing in-person activations in 2025 should put inclusivity and its customers at the forefront, says Allen & Gerritsen’s Caylie Poola. Amidst a global pandemic, brands had no choice but ...

Edelman helped to unveil the “souprise” on Thursday. MINNEAPOLIS: Soup and cough drops are essential tools for anyone battling a cold. So, in a Willy Wonka-esque move, Progresso has merged the two by ...

Shanelle Matthews, lead communications strategist for Black Lives Matter, tells Dipka Bhambhani about driving conversations from the 'hood to the White House.

The hoodie raised $2,400 for the Nashville Humane Association.

Chief communications officer Kathy Baird said the ‘Post’ is repositioning its PR team to build its “star talent unit” as it pulls back from promoting its journalism across other media.

Thrivers, survivors and 'pinkwashing' dominate October campaigns. What’s missing is education about the disease.

She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.

E.l.f. Beauty partnered with Amanda Nguyen, the first Vietnamese and Southeast Asian woman astronaut to go to space, for its ‘Show Your(s)e.l.f.’ series. Edelman has unveiled a list of 50 AI creators ...

Specialist NA breweries say they’re getting more media requests than they can handle as consumers, led by Gen Z, cut back on alcohol intake to start 2025.

For one thing, Gen Z is alright.