Introduction Acerola extract, derived from the fruit of Malpighia emarginata, is renowned for its high <a target=_blank href= ...

These conditioning sprays, deeply hydrating hair masks and reparative hair treatments can really make a difference.

Joining Kendrick Lamar for the Super Bowl LIX halftime show on Feb. 9, Sza stepped on stage wearing an all red outfit and ...

What do all the new hair-care products in our bathrooms have in common? Nearly every formula these days works to actively repair damage, says celebrity hairstylist Nathaniel Hawkins—from your in ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our ...

According to a report by Mordor Intelligence, the global hair care industry is valued at $93.89 billion as of 2025.

My hair doesn’t need humidity or rain to become frizzy: If I don’t layer my oils and serums just so, my hair can look remarkably shrublike just one day after washing it. That’s because it ...

Gray hair. It's one of those things that happens to everyone. However, the common misconception surrounding gray hair "treatments" is that we should be aiming to conceal it or "reverse" it (which ...

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. Nobody really looks forward to reading a Hims review. But hair loss comes for us ...

(And if you’re looking for more hair-care recommendations, read my guides to best shampoos and conditioners.) Update on February 7, 2025: Updated prices and checked stock for all products.

I've tested numerous formulas and spent many hours researching, interviewing, reading, and learning about treatments for dry hair. Most products leave my hair feeling brittle and frizzy.