And it was an InBev flood after that. But it was the anchor brand that finished above it all, proof that a time-tested visual (horses) and a recognizable brand go a long way on a Super Sunday when ...

One of the most vulnerable areas of the body when riding a motorcycle are your hands, which is why a proper pair of motorcycle gloves is a must, whatever kind of bike you ride. Your hands are ...

Taking control of your brand can mean the difference between an unfulfilling job and a rewarding career. But how can you persuade others to take the reinvented you seriously? The author presents a ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world ...