How Duolingo's unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

The new language of the internet is both mind-numbing and irresistible.

Brain rot is a colloquial term that describes mental and cognitive decline. The Oxford University Press, where it was also named as the word of the year 2024, describes it as “the supposed ...

At Aster Hospital, Whitefield, the boy was diagnosed with brain rot – a cognitive and emotional deterioration caused by excessive screen time and lack of real-world interaction. This was not a ...

The term "brain rot" dates back to Henry David Thoreau’s 1854 book Walden, but in the digital age, it has become Oxford University Press’ 2024 Word of the Year. With people averaging nearly seven ...

Brain rot refers to a decline in mental and cognitive abilities, often linked to excessive consumption of trivial online content. Brain rot may sound alarming, but the good news is that it’s ...

However, for the most part, brain rot is by and large “faceless,” in the sense that it uses or contains slang trends and memes that have been subsumed by Gen Z and Gen A. This allows for ...

With the term first gaining traction during the Covid-19 pandemic, brain rot captures the zeitgeist of a generation constantly plugged into screens. It is that feeling when your head constantly buzzes ...

Oxford University Press declared “brain rot” to be its “Word of the Year.” Apparently, brain rot indicates the negative effect on our cognitive abilities when subjected to the endless ...