New Orleans artist Tahj “Queen Tahj” Williams has made Super Bowl history as the first person to handcraft its logo and theme ...

The NFL logo and theme art for Super Bowl LIX features beadwork from Tahj Williams, a queen of the Golden Eagles Mardi Gras ...

Tahj “Queen Tahj” Williams designed the Super Bowl LIX logo and theme art, inspired by her own Black Masking art.

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his ...

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...

They say beauty is in the eye of the beholder, but it helps if the object of your gaze is symmetrical. Studies show humans associate symmetry with attractivenes ...

Walmart’s latest brand and logo update has left some social media ... One poked fun at the new design by posting a screenshot from “The Office” of Jenna Fischer’s character Pam saying ...

Instead, Walmart gave its logo a makeover fit for modern times ... the W in lowercase), with the now-familiar yellow spark design at the end. Bruno Benedini is the founder of Taillight, a ...

Not all reactions to the not-so-new logo were negative. Some design and marketing websites, for instance, called it a welcome "glow-up" while noting it wouldn't make sense for Walmart to ...

What they had in common, authorities say, was that they'd run afoul of three reputed members of the Aryan Brotherhood. Kenneth Johnson, Francis Clement and John Stinson will stand trial beginning ...

Prosecutors say they have traced seven homicides — two behind bars, five on the streets of Los Angeles County — to three alleged leaders of the Aryan Brotherhood prison gang. The case has been ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...