The marketer in question is, of course, David Ogilvy. He was given the educational ... But after writing ads for such companies as Lever Brothers, General Foods, American Express, and Shell, Ogilvy ...
In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff. Known as "the father of advertising," Ogilvy made sure ...
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