Coca-Cola leans on fancy milk to grow past soft drinks
When James Quincy became CEO of Coca-Cola in 2017, the beverage giant embarked on an effort to diversify its reach beyond ...
Coca-Cola, to grow business, starts selling milk and protein shakes: Report
One of the biggest moves Coca-Cola made to diversify was launching Fairlife in 2012 as a joint venture with wholesale dairy ...
Got Coke? Struggling Cola king bets milk business will ‘rain money’
Cola's office in Chicago's trendy West Loop, the soda giant's iconic logo is noticeably absent. In its place is a giant ...
Coca-Cola’s (KO) Big Bet on Milk Is Paying Off
Beverage maker Coca-Cola (KO) is betting big on Fairlife, its premium milk brand, to drive growth and offset its declining ...
Coke’s $7B milk bet: can Fairlife deliver the growth Wall Street demands?
Coca-Cola’s investment in Fairlife, its protein-boosted, reduced-sugar milk brand, is paying off, becoming the company’s ...
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Coca-Cola leans on fancy milk to grow past soft drinks
When James Quincey became CEO of Coca-Cola in 2017 ... its reach beyond the sugary drink. A key move? Ditching the carbonation and sticking to the basics: cow milk. Launched in 2012, Fairlife ...