Madison's theory about the generations went viral on TikTok, leading many social-media users to hail her logic.

Gen Z believe that the retirement age should be around 61 years old, while the current U.S. average is between 64 and 66.

While Betas will grow up in a world of seamless integration with artificial intelligence, they may also see a pullback in digital dependence. Mark McCrindle, the Australian-based demographer who first ...

Generational experiences play a significant role in shaping how anxiety manifests and how individuals respond to it.

Young adults who cannot tell a spanner from a screwdriver may spell the end of a country of DIY lovers, research suggests ...

Here are some facts, 15 common misconceptions and societal attitudes about Gen X, Millennials and Gen Z you may not be aware ...

Millennials (1981–1996) grew up in the age of flip phones, Orkut and Facebook. Gen Z (1997–2009) made Instagram a personality trait, and Gen Alpha turned iPads and smartphones into their BFFs.

This generation, born between 2025 and 2039 to younger millennials and Gen Z parents, has already begun ... categorizing a 15-year age range under one label is becoming a challenge, Jason said.

Gen Z and millennials' love of plushies is bringing ... made for toddlers aged 3 to 5 as the industry's most important age group. Juli Lennett, Circana's vice president and toy industry advisor ...