Bundesliga side Bayer Leverkusen has found a new kit partner. Starting with the 2026/27 season, Leverkusen will be sponsored ...

The Adidas deal is reportedly worth over £60 million in guaranteed revenue, a notable increase from the £30 million flat fee ...

Year on year, Nike’s stock price on the New York Stock Exchange has dropped to $70.4, almost 33% in 12 months, while Adidas, ...

What are the most profitable sports leagues in the world? Discover the tournaments making the most money, the sources of ...

A site advertised during the Super Bowl by the rapper Kanye West, known as Ye, is selling swastika shirts on a site hosted by ...

The Canadian e-commerce platform was criticized for not taking down the rapper’s online store, which was selling the T-shirts ...

The rapper's disruptive spirit has propelled him to chart and touring glory — and with his branding savvy, the former ball ...

Bowl championship merchandise intended for the losing team is being sent overseas to help those in need. The NFL has partnered with the charity Good 360 for the past eleven years to distribute ...

Liverpool kits will be made by Adidas from the start of next season after the Reds decided not to renew with Nike. FSG has ...

After advertising his website during the Super Bowl, Kanye West is selling $20 swastika T-shirts following his self-proclaimed identification as a Nazi.

Its old-school model of local owners and prudent transfers is the antithesis of cash-rich clubs such as Paris Saint-Germain.