Even the bottle is totally different for the brand (which usually features a bust resembling Billie herself), highlighting a ...

A floral fragrance from Bath & Body Works is making TikTok headlines after shoppers compared it to a popular Glossier perfume ...

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Delve into the world of the perfume industry and you'll quickly realise how little you know about how our favourite fragrances are made and what's in them. This is no accident. If you pick up a ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

In a gleaming laboratory in Edinburgh, robotic machines whirr and mix. The final product that they are creating will be a pine-smelling chemical that can be used as an ingredient in perfumes.

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ...