Google launched the beta version of DV360 API v4 alongside new v3 features, including mandatory optimization objectives.

We think that Airbnb's global online travel agency position will strengthen over the next decade, driven by a leading alternative accommodation network (source of its narrow moat) of over 5 million ...

IIM Bangalore offers free online courses on SWAYAM, covering finance, tourism marketing, advertising, sales, business ...

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Shares of Baidu, Inc. (BIDU) slipped in Tuesday’s premarket session despite the Chinese search engine’s forecast-beating fiscal year 2024 fourth-quarter results. The negative stock reaction may have ...