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Inside the 1992 Pepsi competition which cost the drink company $32bn when 800,000 people won top prize instead of just two
Pepsi ran a contest in the Philippines called 'Number Fever'. It ended up killing five people, including a five-year-old girl fatally wounded by a hurled grenade The idea behind it was simple ...
Business Insider India6y
People are drinking less Pepsi and Coke than ever - and it reveals the power of the 'biggest marketing trick of the century'
Overall, the carbonated-soft-drink category declined ... have managed to convince people that buying water is a healthier choice than sugary soda. But, Jewell wrote, the comparison is a case ...
Pepsi sued by federal regulators for giving Walmart preferential soft-drink pricing
The Robinson-Patman Act was passed in 1936, but the federal government stopped enforcing it during the deregulation of the ...
NBC News29d
Pepsi sued by federal regulators for giving Walmart preferential soft-drink pricing
Walmart is the unnamed retailer, people familiar with the matter told CNBC. The FTC alleges Pepsi violated the Robinson-Patman Act, which bars sellers from giving competing buyers different ...