The avuncular character, who has not appeared in the chain’s marketing for decades, is featured in videos that include an Ancestry partnership.

The fast-food giant is bringing back the Shamrock Shake and is using a character it hasn’t employed in 40 years as it works ...

Alyssa Buetikofer will assume the role of senior vice-president, CMO and and customer experience officer on 15 February 2025.

He is recognised as a powerful force in strengthening the brand, with initiatives such as adult Happy Meals and Grimace’s birthday celebration. McDonald’s USA president Joe Erlinger stated ...

Tariq Hassan will stay on to support the transition as Alyssa Buetikofer, CMO for the brand in Canada, returns to the U.S.

Tariq Hassan will step down as chief marketing and customer experience officer next month. Alyssa Buetikofer, chief marketing ...

Grimace’s long-lost uncle returns from Sham Rock Island and hits the socials. Fifty years ago, McDonald’s purple mascot, Grimace, introduced his uncle in an extremely ’70s ad promoting the Shamrock ...

McDonald’s is the undisputed GOAT of such tactics, and one of its most elusive offerings has returned for a few weeks only: ...

From iconic menu launches to zany mascots and store openings, take a trip back in time and discover what it was like to dine ...

The first McDonald’s to introduce a seating option was in Denver, Colorado. It would have looked similar to the seating pictured outside this McDonald's in 1970 (although we can't guarantee all the ...

It’s the scent of acing a spelling test and earning the right to visit McDonald’s after school for a Happy Meal and an hour in the Play ... Anyone who grew up in the ’80s either had a birthday party ...

Grimace and Uncle O’Grimacey are welcoming the Shamrock Shake back to restaurants nationwide on Monday, Feb. 10 ...