To lure advertisers to the 50th anniversary of "SNL," NBC launched its efforts in 2023 -- months ahead of the debut of the event ...

Kristen Wiig, Bill Hader and Fred Armisen reunited to reprise their roles from 'The Californians,' a recurring 'Saturday Night Live' sketch.

To get inside the SNL 50 marketing juggernaut, I spoke with NBCU’s Chief Marketing Officer for Advertising and Partnerships ...

You'll want to head West after watching Kristen Wiig, Bill Hader and Fred Armisen reprise their characters from Saturday ...

"The Californians" are back — and, as always, listing off their highway history — in this hilarious new commercial.