West, captains drafting teams, different jerseys — in an effort to make the All-Star Game a premium television product that they can use to get more money from a television network fun for the fans.

The Oklahoma City Thunder won’t just have one player present on All-Star Sunday. Forward Jalen Williams will make his NBA All ...

NBA Commissioner Adam Silver has wanted a more competitive All-Star event for some time, and this change comes after the ...

One by one, the names of the NBA All-Star reserves were announced Thursday in a made-for-TV spectacle on TNT. Thirteen came and went, with nary a mention of a certain 7-foot-3 Frenchman from San ...

Jaylen Brown has earned a sport in his fourth NBA All-Star Game, the second-most selections by a former Cal player. Brown will play as a reserve in the Feb. 16 ...