Hello Kitty's 50th anniversary but Sanrio president Tomokuni Tsuji is confident it has the "next Hello Kitty" in reserve.

Sanrio and Fender have joined forces in a collaboration that aims to win over musicians and Hello Kitty fans alike ...

In addition to new Hatsune Miku Cinnamoroll plush, there will be more merchandise pairing other Vocaloids with Sanrio ...

Student Driver and Renown have teamed up to release the SD Racing steering wheel, a limited release of 50 units that sold out ...

Sanrio's adorable Hello Kitty and Friends mascot characters feature in new boba milk tea flavors released in the United ...

Hello Kitty Island Adventure are celebrating Valentine's Day in their own way, as the Hugs & Hearts event makes a return for ...

Sanrio is celebrating in 2025 with the 50th anniversary of My Melody, one of its most iconic characters. To commemorate half a century of My Melody, exclusive collaborations have been launched with ...

Get ready for a magical experience at the Everland Tulip Festival in South Korea, returning on 21st March 2025.