Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...

BBC Studios and iHeartMedia have signed a multi-year agreement giving iHeart exclusive rights to sell advertising for BBC ...

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

Telehealth startups including Ro and Nurx are spending millions to promote themselves as easy dispensers of medicines. Some ...

Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional ...

To find quality renters, set competitive prices, market across multiple platforms and create a satisfactory tenant experience ...

Learn how generative AI, user-generated content, AR/VR, and emerging platforms l are transforming social media.

Many supermarkets currently rely on brand-centric advertising, showcasing their corporate identity rather than highlighting specific products. It is common to see ads for major retailers such as Tesco ...

The first step in a successful marketing campaign is fully understanding your unit's rental market. Learning about the local ...

For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...