But it’s a major move given Djerf has built her empire on Scandi style ... scandal and Matilda Djerf’s brunette hair transformation has not hit ctrl. Alt delete on social media’s very long memory. But ...

Matilda Djerf ... minimalist and chic fashion, and bouncy blonde hair, the style of which—the butterfly cut—she’s credited with popularizing. In 2019, Djerf founded her fashion line Djerf ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely sorry” to anyone she has “hurt or let down” after the tabloid, Aftonbladet, reported employees at her company had ...