Thanks to famous fans like Kendrick Lamar and Bad Bunny, the flipped-around Y2K staple is definitively cool again.

Every fitted hat tells a story. Whether mirroring their favorite athlete, embracing the latest fashion trends or paying homage to their teams and personal style, these individuals wear their fitteds ...

Through Jan. 13, online shoppers can take advantage of a flash sale on an officially licensed New Era adult Yankees fitted hat for only $13 — that's 71% off its original $45 retail price.