But if you prefer to play it safe by gradually bleaching your hair (good advice for those with long, dark locks), start with caramel highlights, add some lighter streaks a few weeks later and slowly ...

Salon quality high speed grey/violet based toner for creating cool toned iridescent looks on pre-lightened hair Restores moisture and provides a conditioning shine Increases elasticity Provides a ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Hollywood icons Meryl Streep, Diane Keaton and Andie MacDowell. Heartthrobs George Clooney, Pierce Brosnan and Patrick Dempsey. Add your name to the list — go gray!

For example, if you're planning to go from dark hair to platinum blonde, then we would still suggest ... you can get a box dye job that's just as good as the hairdressers. But, don't forget a toner, ...

Grammys' best hair and makeup looks, from Sabrina Carpenter's curled messy updo to Willow Smith's middle-parted Afro.

Millie Bobby Brown has undergone a transformation with a platinum blonde hairdo, causing a stir among fans. Her new look comes after finishing the final season of Stranger Things, leading to ...

On Saturday, the 34-year-old actress debuted her newly dyed, platinum blonde hair as she and her longtime partner caught up with pals over lunch in Los Feliz. For their outing, which comes amid ...