Nadine Ghosn, in collaboration with Wristcheck, is selling a three-piece set that includes a ruler to mark the hours.

Experts say brand finances also are under pressure from myriad sectors, including the increased cost of precious metals.

Rolex shuts down watch brand Carl F. Bucherer ✓ CFB was millions in debt and, despite its efforts, couldn’t keep up with the Joneses ✓ ...