Walmart announced Monday, Jan. 13, it was excited to introduce a "brand refresh," updating its logo. "This updated ... been special about the one-stop shopping destination," the company said.

Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned. The retailer describes the new look as “a comprehensive brand refresh that reflects its ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...