Amidst challenging family circumstances, Tiger Woods's Sun Day Red sparkes interest among fans with a cryptic post on its social media handle.

Karl Vilips, who has worn Sun Day Red in the past, appeared to have his silhouette used in a recent announcement tease by Tiger Woods' apparel brand – and Google gave it away, too.

When Tiger Woods is your founder, as is the case with the apparel line Sun Day Red, you’ve already got a pretty good pitchman for your product. Still, the intent when Woods helped launch the line last year was always to have a tour staff showcasing the line,