Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Get in — let's go shopping! Amazon has everything you need for refreshing your wardrobe just in time for spring.

According to the runways, green eyeshadow, blue lips, and dramatic smokey eyes are the hottest makeup trends to look out for.

The writer is remembered, above all, for her ruthlessness. But when I went looking for it, I found something much more ...

Ilia Super Serum Skin Tint fuses our three main loves: skincare, makeup, and sun protection. We adore products with magical, ...

SZA’s performance on the stage was a big hit. Clad in a monochrome red outfit, she seemed calm and charismatic. She wore a red leather jacket with a textured top. Her red pants and coordinating shoes ...

When it comes to celebrity beauty buys, more often than not they're pricey and somewhat unattainable. Cat Deeley's beauty ...

As summer rolls in, embracing these fresh beauty trends is more than just chasing the latest styles; it’s about celebrating your individuality, comfort, and the natural beauty within. Whether you ...

Applying it to the under-eye area “can be tricky. The days of just sweeping it on are long gone,” she says. “I use a small makeup brush to feather it and then set it with pressed powder—always pressed ...

Emcure Pharmaceuticals executive director Namita Thapar is in the news for questioning the stigma surrounding men wearing makeup during a recent episode of Shark Tank India season 4. Rahul Shah ...

and a subtly smudged cat eye. To copy her lip, try Too Faced's new Kissing Jelly in the shade Raspberry. Back in the early 2010s, shimmery inner corners were the makeup move. In 2021, Dua Lipa ...