Greta Gerwig must be the White Witch incarnate, because she just pulled off some real magic in support of her upcoming Narnia film. (It’s unclear if Turkish delight was involved, but it couldn’t have hurt.

Greta Grewig’s Narnia adaptation secured an exclusive IMAX theatrical release before its premiere on the streaming giant. Initially, Netflix acquired the film and TV rights of Narnia in

Netflix is cool with commercials now, but still not theaters. Well, unless it's one of the two exhibition houses it owns: the Egyptian in Hollywood and the Paris in New York. But sometimes, you just have to give Greta Gerwig her way.