Jack Daniel's maker Brown-Forman kept its annual forecasts unchanged on Wednesday amid tariff threats even as it missed quarterly sales and profit estimates, sending its shares up nearly 10% in early trading.

Canadian provinces have removed U.S.-made alcohol from shelves in response to tariff enacted by President Donald Trump.

Canadian provinces pulling US alcohol off store shelves in response to Trump trade policy is "worse than tariffs", the boss of Jack Daniel's maker Brown-Forman has said. Several Canadian provinces, including Ontario, which is by far the most populated, took action this week in retaliation for US tariffs on Canadian goods.