These executives from holding companies and independent agencies are ones to keep an eye on—for better or worse.

WPP is mandating its employees return to the office four days a week, according to an internal memo from the holding ...

Among today’s creative highlights, John Cena stumps for McDonald’s McValue menu; Hanes dresses models in past-their-prime ...

Lay’s is returning to the Super Bowl after a two-year hiatus in a bid to acquaint more Americans with its All Dressed chip flavor, already a fan-favorite in Canada. The spot will come from Highdive, ...

IAS product launch is a bright spot for the company amid sale rumors, insider trading suit and chief financial officer ...

The move to remove the system that was set up in 2016 to combat viral hoaxes aligns Meta more closely with Elon Musk’s X.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) GMC says, “Knowledge is put to the test in every GMC ...

Technology can unlock actionable data, but human creativity drives meaningful impact throughout the creative lifecycle.

Amelia Dimoldenberg teams up with Bumble for a year-long content series, ESPN launches a TikTok influencer push—and more.

McDonald’s, the world’s largest restaurant company, announced that it will no longer set “aspirational representation goals.” ...

Publicis Groupe implemented cuts within its diversity, equity and inclusion teams at the end of last year—both at a holding ...

As 2025 begins, marketers are concerned with looming tariffs, preserving creativity amid increasing AI and retaining talent.